Adidas is a legendary sports brand of shoes, clothing and accessories. In 1924, Adolf Dassler, a footballer and passionate athlete, together with his brother Rudolf founded a shoe company. The Adi method seemed simple: he watched the athletes, talked to them about their needs, and then experimented with new ways to resolve them. The first Adidas shoes in 1962 were worn by the famous footballer Franz Beckenbauer. In 1970, Adidas became the leading brand of sports equipment in the United States. In 1971, Muhammad Ali and Joe Fraser shoeed the brand's boxing sneakers on their "Battle of the Century." Now the brand is at the heart of the brand - the idea of helping athletes of all levels to influence positive changes - in the game, in life and in the world. Adidas is constantly working on innovation, striving to best meet the needs of professional athletes, and those who simply decided to make the sport a part of their lives. Adidas Originals is a separate line of Adidas, within which the brand produces trendy and classic lifestyle models, and also cooperates with many brands, designers and celebrities. One of the most important Adidas's most important collaborations were realized with the stars of the world's hip-hop. The brand produces YEEZY sneakers from Kanye West and collaborates with Pharrell Williams, Pusha-T and Missy Elliott.